Nathan is a serial entrepreneur who has been immersed in the social media world since he was just seven years old. What started as an early fascination with building audiences online eventually turned into more than a decade of experience growing brands, creating viral content, and turning attention into real business results.

Nathan made an early mark in the Web3 space, becoming the CMO of Mark Cuban’s company, Leverage, where he helped oversee eight figures in monthly advertising spend and gained firsthand experience scaling a rapidly growing company.

He later founded Content Launch, where he helped develop content strategies for some of the largest creators, entrepreneurs, and brands in the world. Throughout his career, Nathan’s companies have generated more than 50 billion organic views and over $130 million in revenue for the businesses and creators they’ve worked with.

His experience includes working with globally recognized names and brands such as Chris Bumstead, the Jonas Brothers, Amalfi Jets, the NFL, Formula One, and many others.

As a founder of Content Launch, Nathan has taken everything he has learned from years of building audiences, scaling companies, and generating massive results through social media and turned it into the systems we use for our clients today.

His approach goes beyond simply getting views or followers. It is about building authority, capturing the right attention, and turning social media into a predictable driver of real business growth.

Jon is an entrepreneur and growth strategist who has been involved in social media since he was just 11 years old, when he first began getting paid by business owners to help grow their online presence.

Since then, Jon has built deep experience across both organic and paid social media. He has generated multiple seven figures in e-commerce sales and managed multiple seven figures in paid advertising spend, giving him a firsthand understanding of what it takes to turn attention into measurable business growth.

Over the years, Jon has helped build and scale content companies while working with some of the largest creators, entrepreneurs, and organizations in the world, including Airrack, the NFL, Formula 1, Amalfi Jets, and other globally recognized brands. His experience spans content strategy, paid acquisition, operations, and building the systems required to scale social media effectively.

What separates Jon’s approach is his ability to combine both sides of social media growth. Rather than relying solely on organic content or paid advertising, he brings the two together to create a powerful growth engine where organic content builds trust and demand, while paid media accelerates reach, customer acquisition, and revenue.

As a founder and COO of Content Launch, Jon has helped build the systems, team, and infrastructure behind the company while applying more than a decade of social media experience to help business owners turn content into a consistent and scalable source of growth.

Cole is an entrepreneur who has been immersed in the social media world since he was 12 years old. What began with gaming videos on YouTube and selling golf balls out of his family’s garage on eBay grew into more than eight years of building audiences, scaling brands, and turning organic attention into real results.

Cole made an early mark online at 13, growing a trick-shot account called Kid Perfect to over 10,000 followers by recreating Dude Perfect-style shots. In college, he served as COO of an influencer marketing company, then joined Breadlace, where he helped scale the brand to the number one shoelace on Amazon, all while a full-time student studying marketing and business management.

Throughout his career, Cole has generated more than one billion organic views through video creation for the companies he’s worked with.

As a partner and Head of Operations at Content Launch, Cole oversees everything from creative to systems, delivery, and fulfillment, making sure every client gets the best possible experience from start to finish. He also works on the creative side, helping specific content break through and go viral, driven by a passion for understanding the science behind social media.

Serena Terrell is an operations and client services leader with experience spanning marketing, content strategy, and account management. As Chief of Staff at Content Launch, she leads hiring, helps oversee day-to-day operations, and drives internal problem-solving, helping teams stay aligned and building the processes that support the company’s continued growth.

Her experience includes managing client relationships and social media content initiatives for brands such as Amalfi Jets, Vookum, Universal Music Group, etc. She brings a strategic approach to team building, client services, and operational efficiency.

Serena began her career at Team One, a Publicis Groupe company, where she supported marketing initiatives for Lexus, including the launch campaign for the brand’s first fully electric vehicle, the RZ, and a partnership with premium lifestyle brand and gaming organization 100 Thieves. She later joined Langrand, helping manage marketing initiatives for Blue Cross Blue Shield and MVP Health Care, developing campaigns, and creating data-driven presentations for client stakeholders. A graduate of Southern Methodist University with degrees in Marketing and Public Relations and Strategic Communication, Serena brings together analytical thinking, business strategy, and a passion for creative storytelling.

Outside of work, Serena enjoys spending time with her husband and their black-and-white cat, Lolly. She loves traveling, cooking, reading, golfing, and exploring her interests in fashion, design, and sewing, as well as spending time with family and friends.

Nicole is a client relations and social media professional with over six years of experience in social media management.

With a background in Cognitive Science, she specializes in relationship management, problem-solving, and creating positive client experiences.

Nicole works closely across client service and internal teams to strengthen communication, improve retention, and ensure clients receive consistent, high-quality support.

As a natural leader, she brings a people-focused approach to every relationship she builds.

Rudy is a creative video producer and editor who has been immersed in all avenues of video production for the last 15 years, from in front of the camera, behind the camera, to producing, writing, and editing.

Rudy’s career began as TV sports anchor in Grand Island, Nebraska and evolved to working behind the scenes for 20/20 Visual Media, a video production company in Philadelphia, heading the video department at Little League International, the world’s largest youth sports organization, and doing the event and social media programming for an international fundraising non-profit helping raise millions of dollars toward its mission.

Since then, Rudy has focused his attention on the short form content space creating for large scale YouTube and Instagram channels in the political, activism, debate, sports, real estate, medical, travel, trading cards, and collectibles spaces in addition to the editing work he has done for Content Launch producing content that has amassed hundreds of millions of views and hundreds of thousands of followers for clients.

Rudy brings a background of production and post-production to Content Launch to make sure every piece of content posted is of the highest possible visual, audio, and viral quality to bring our clients the results they are looking for.

Rudy’s work has allowed him to travel around the world and has earned him several national awards as a producer, shooter, writer, editor, and producer. He also has a basenji named Ernie.

Carson is a writer, content production specialist, developmental editor, and line editor with 7+ years of experience and thousands of short-form video scripts under his belt. His work has garnered millions of views across YouTube, Snapchat, Instagram, and TikTok.

Starting his career as a horror scriptwriter at several production agencies, Carson transitioned to white-label ghostwriting while producing 100+ short-form scripts a month across 8+ niches for over three years with Marabel Catona and 74 Projects, a media company with over 8 million subscribers and 678 million views.

Carson has also written over 2 million words during his career, including seven published books for clients since 2020, one of which garnered a Kirkus Review. Over the years, he has worked for an actress, film producer, award-winning director, an English Lord, many CEOs, and YouTubers with hundreds of thousands of subscribers.

Having written across all niches and genres, he brings a classical talent to the modern era, emphasizing storylines, emotional narratives, and attention-grabbing hooks as Head of Scriptwriting at Content Launch.

When Carson isn't writing, he enjoys reading classics by authors like J. R. R. Tolkien, Alexandre Dumas, Sir Arthur Conan Doyle, Mark Twain, and Jack London, or spending time with his wife and two daughters.