Companies often report that generating enough content marketing ideas to continually produce quality content is one of the biggest challenges they face in their content marketing efforts. Although there’s no tool that can replace the key role of creativity and old-fashioned brainstorming, there are a number of cool tools that can help guide and speed up the process of determining content topics. Below, we’ll take a look at 5 of the best tools.
Making the Most of Ideas
As you develop ideas for your content marketing, it’s also important to keep an eye on how you can make the most of those ideas. You don’t have to constantly be generating new ideas – often, the same idea can work overtime for your campaign. A single idea may be used to create a blog post, a whitepaper, and a video.
Some of the best ways to make the most of your ideas include:
- Approach the same idea from different angles using different content marketing platforms
- Look at successful pieces of content from the past, and think about how you can revamp the idea – for example, can you follow-up on piece of company news with an update?
- Focus on just a few ideas each month – this allows you to fully delve into a couple of ideas, meaning that the pressure is on creating quality content rather than creating a plethora of content marketing ideas
Tool 1: Ubersuggest
Ubersuggest is a keyword suggestion tool that helps you find out what phrases are often searched in relation to your products or services. For example, typing in “lawyers” produces suggested keywords such as “lawyers albany ny,” “lawyers title,” and “lawyers guns and money.”
Based on the keywords suggested by Ubersuggest, you can develop content that uses the keywords and addresses concerns that may crop up around those keywords. For example, if you live near Albany, using the “lawyers albany ny” keyword can help you create geotargeted content that discusses lawyers in your area.
Tool 2: Social Crawlytics
In content marketing, you don’t just need to create compelling content – you need to create content that is more compelling and effective than that produced by your competitors. Social Crawlytics allows you to find out which of your competitors’ pieces of content are most shared on social media. Based on this information, you can work on determining content topics that address similar concerns.
Tool 3: Quora
Quora is a popular question-and-answer site that allows members of the community to ask and answer questions. Many businesses have taken to Quora as a way to engage with their customers, with the questions themselves serving as content marketing ideas. You can also use Quora to identify what questions users are asking that are related to your business or industry, and then create content that answers those questions.
Tool 4: Trendsmap
For many businesses, especially small businesses, creating content targeted to the local community is essential to getting your content out there. In addition, creating content that is timely and in tune with current events and trends can mean creating more engaging content. Trendsmap is an easy-to-use tool that allows you to see what’s trending on Twitter in your city.
Tool 5: Evernote
The time you spend on the Web can be a great source of content marketing ideas, but it’s easy to let ideas slip away as the day goes on. Evernote allows you to clip interesting facts or ideas as you browse the Internet, which you can then use to generate specific ideas for your content marketing campaign.
These 5 tools are extremely valuable for helping you to find and capitalize on information that’s available on the Internet, whether it’s identifying keywords, organizing the information you find online, or finding out about the content your audience is reading. You can then spend less time on generating ideas and more time on the meat of content marketing. After developing ideas, your creative team will be responsible for turning ideas and keywords into engaging, high-quality content.
Have you used any of these tools for creating content marketing ideas in the past? Will you now? Share in the comments!