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Success in online marketing means consistently generating high-quality content that makes your potential customers see you as an industry expert. If you know this, you probably already have a blog or two, social media profiles and a few downloadable white papers you offer in exchange for a prospect’s contact information. But all this content production can leave you in a rut when you run out of ideas. You end up with material that’s boring to you, so you know it’s not giving your readers a warm and fuzzy feeling.

 

When it’s time to shake up your content, it’s time to experiment with a few new content marketing services to point you in the right direction. Here are a few that will make you stand out and get a leg up on your competition.

 

Infographics: Just as the name sounds, an infographic is a way to present data in a visual way, which is great for those members of your target audience that prefer to take in content through images. They tend to be shared more than some other content types, so there’s potential for your infographic to go viral. They’re especially used for showing off data, research findings and statistics.

 

Interviews: You likely have an expansive network of colleagues in your industry, many of which might be willing to grant you an interview that you can post to your blog, website and social media. Keep the format simple and conversational, and stick to one particular topic. You can conduct the interview as text content, or record a podcast of the audio or video.

Videos: There’s so much to do with videos that you really need to tap into their potential. How-to videos and product demonstrations are excellent topics for your content marketing program, as well as tours of your office and day-in-the-life productions. Videos also have an impact on your SEO, so they do double-duty as content and ranking boosters.

Event Announcements: Your target audience is interested in the types of events your company participates in, so posting the conferences, trade shows and exhibit expos you’ll be attending is useful. They’ll see that you stay current with the industry and have expert knowledge of market developments.

Case Studies: Show how you solved a problem for a client in a real-life setting through a case study that describes the before and after picture. Potential customers find it useful to compare case study situations with their own to see how you responded to a business pain, and how you can help them.

How-To Guides: This type of content is similar to a blog post, only longer. You’ll go into greater detail with the process you want to describe and your tone should be more professional. Because you’re investing more time than a typical blog, you’ll want the reader to provide something of value, so make sure to get contact information in exchange for this content.

Cartoons: Comics are quirky and fun to create, and they can be really fun for your target audience to read. When they show the lighter side of issues that are relevant to your field, they’ll grab attention; better yet, they’ll be shared more often on social media.

Guest Bloggers: Having a fresh voice for your blog can invigorate the readership, as your audience gets a different perspective on issues that they care about. You likely have a connection or two that would be willing to create a guest blog in exchange for you working on their own. You’ll also be able to cross-share your guest blogs to get double exposure.

Product Reviews: When you want to establish yourself as a respected authority in your industry, product reviews can put you ahead of your competitors. Every industry is unique in its array of offerings and service, so you have a voice in offering your opinion of a product. The best part is that you’re engaging the key players in your field, which earns respect and possibly even an endorsement.

Even as you’re reading these, more content marketing services are being released and new developments are on the way. What do you use when you’re experiencing a content slump? Are there other tools that you’d put on the list?

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