Publishers, brands and businesses everywhere are realizing the essence of content marketing. Accordingly, they are allocating resources and support towards creating quality content. Quality content boosts customer loyalty and brand awareness, which is critical in any business.  And of course, consumers are increasingly disregarding traditional techniques of marketing and are now very adept at finding everything they need online. The new epicenter of marketing has changed drastically and the majority of consumers do not trust advertisements anymore.

Classic ads are being marginalized everywhere. Just look at how consumers use their DVR’s to by pass television advertising. Today, most people prefer being entertained and informed by brands via a robust content marketing program.  As such, organizations are dedicating enormous resources to content marketing and publishing content.  

Today, creating an effective content marketing strategy is becoming the difference between losing and winning against rivals.  For instance, Asos magazine has been betting big and succeeding with its content marketing techniques.  Successful brands like Asos is attributed to great content via owned media where Asos takes center ground in the lives of its clients.  

Content marketing employs the idea of curating, creating sharing and publishing original content. The most effective mediums for content marketing are social media platforms and email newsletters as they present a reliable conduit for sharing information online. Publishers with platforms such as websites, multiple social media networks and blogs find it easy pushing content out without relying on the press or media; which saves on costs.  

Publishers specializing in visual content marketing make their brands more appealing and attractive by using a variety of graphic techniques including stunning images and world-class font ad design. Publishers that use great looking infographics for their social media and email campaigns will win every time.  The content marketing trend will continue to grow as time staved clients increasingly opt for strong communicative brands rather than wordy copy.  

Prior to creating and distributing materials, authors should develop a platform around content marketing. Content marketing publishers can use research tools such as Google Trends to establish potential markets.  And having a blog facilitates new relationships with up and comers as well as key influencers.  

Fact: Content marketing is gaining momentum as it provides a platform where both small and large companies alike can reach potential customers. It is fundamental for publishers to embrace content marketing in order to identify client’s needs and preferences.


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