Posts by Bret Glassett
Serializing Your Content Like a Soap Opera….Keep Them Coming Back for More!
Game of Thrones obviously is an extremely popular cable TV show, but the title or genre alone is not what makes the storyline so popular. There have been plenty of…
Scaling Your Content Marketing Operation
If you consider your content as a business asset, it helps you when thinking forward to scaling your content marketing operation. Rather than just brainstorming topics, writing and hitting publish,…
5 Steps for Creating Personas
A buyer persona is basically a characterization of your company’s perfect customer. It represents a compilation of many of the features you find across the board within your target demographic.…