Go viral. That was the whole point of search engine optimized (SEO) writing services back in the day.

Of course, there is a vast amount of business and individual competition out here to be “King of the Google Search Mountain.” But we all remain focused on getting to the top of the search engines and staying there.

So yes, writing to the emotional spin of the moment and using benefits focused language will always remain primary concern, but professional content writers are always thinking “SEO” from when they begin the content to its very ending.

Though there are other search engines out there, mastering the Google algorithm is what writers are shooting for. The “Death of SEO” song has been sung for quite some time, but it hasn’t happened yet…and won’t for a long time, if ever. SEO writing services are still going strong.

But there is a thought process about SEO writing within content that makes all the difference in an ever-evolving non-stop 24/7 content market, so the “newest” thing might be yesterday’s Google headlines by the time we wake up in the morning.

How do you make content “go viral” or at least spin it to the Top 10-30 searches, SEO focused or not? Hit up Google keywords and find out what’s the latest and hottest search term and then do SEO with a twist.

Writing SEO only focuses on wrangling keywords around a certain topic; content writing for search engine optimizing focuses on the “hotness” or popularity of the topic, in addition to the keywords that will make it sizzle for a search engine marketing firm.

A quick peek at the latest news and press releases surrounding search engine optimization consulting tells us to use “white hat” tactics. What does that mean for search engine marketing firms?

According to U.K. SEO firm PushOn, white-hatting means using quality content at all times, using semantic structuring that helps search engines understand the content of the web page, proper use of titles and “meta data,” effective keyword use (as opposed to keyword-stuffing), and using quality inbound links from the top similar sites on the search engines and not just bottom-fed links from “any old” web site.

Black-hatting, on the other hand, involves the use of hidden content behind things such as comment tags to promote hypothetical page targeting, i.e., spamming search engines.

Black-hatting also includes meta keyword stuffing that can lead to your site being tagged by search engines as spam; improper use of meta descriptions, such as describing a restaurant with keywords instead of actually describing the restaurant and its offerings– by jamming keywords between the description in order to force crawlers and spiders to come your way; the use of meta keywords that have nothing to do with the website promotion (it only takes 4-5, not 40-50 to get the job done); the use of “gateway” (facade or fake) front pages stuffed with keyword content that will cause a search engine to ignore the page, or worse, ban it; and link-farming (use of ‘free-for-all’ pages that have no real use except to throw out more useless links), which can also get your site search-engine banned.

The most popular search engine – Google – rewards quality content in SEO writing services. Quality is the invisible keyword of choice for all SEO optimization companies.

So how’s your content? Is it compelling AND optimized? The right way? If it is, you could become # 1 in your industry in short order. Make it happen!

This Content Launch blog post was written by S.R. Greene, a prolific content writer from Phoenix, Arizona.  

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