Powerful Direct Response Copywriting
If you’ve ever received a long, benefits laden letter in the mail trying to get you to buy something or been on a site with long, 8-9 page sales copy, you have seen direct response copywriting. Using emotional triggers and making lots of promises, this type of copy has been around since the middle of the last century. Why? Because it usually works. Not for everybody, but for the ones that count.
And of course, some consumers are turned off by the “salesy” tone and direct approach, but for those people, we’d simply say “it wasn’t meant for them”. Those that buy however, are passionate about their purchase. They are the ones who like to be sold to. They want to know what’s in it for them. And you know what? If the product or service doesn’t live up to what was promised, they can always return it. But most don’t.
What does this type of copy look like? Well, try this on for size:
“How would you like to triple the number of new sales in the next quarter, all without increasing your marketing expenses? The secret isn’t going out and working with the best ad agency in the world; it’s generating a higher response rate from the dollars you’re already spending. Let me explain...”
And it goes on from there. It’s intriguing isn’t it? Get’s you wondering…what else is there to this offer? Like persuasive, charismatic salespeople, this type of web copy can practically hypnotize prospects into buying. Content Launch’s direct response writing services can get the job done – quickly and affordably.
Why Use Direct Response Copy?
- Most people in business write about themselves, their companies, and what they’re selling – big mistake
- Fact: People don’t really care about you, your company, or what you’re selling
- Realty: People want to know how they will benefit: “Will is help me save money?”…”Will it help me lose weight?”... and “What will I miss out on if I don’t act now?”
- The direct response copy on your site can pay off huge – acting like a virtual spokesperson or salesperson, selling your prospects, time after time, day after day, year after year, over and over and over again. You get the idea.
Our direct response copywriting can pay off big time for your next campaign. It speaks powerfully to the people its intended for, using language that connects with them and motivates them to action.
After all, there’s a reason why the direct response industry is booming. It works! Many consumers love to read the long, benefit-laden copy. Looking for an effective direct response letter that motivates people to inquire for more information or for the sale? Get in touch!
Offering results-oriented direct response copywriting, utilizing emotional triggers and benefits rich copy, our writers help you convert more prospects into paying customers.
Ready to get started? Get a Free Quote on your content project now!
Direct response copy can be an effective tool in your online arsenal; let us show you what we can do to improve your search engine rankings and conversion.
Questions? Contact us today. We look forward to hearing from you!
Content Launch – Create Connection