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Describe the products & services that you provide and the benefits your customer receives from your product or service?
What are the features of your product or service?
How is your product or service different from and hopefully, better than the competition?
What action(s) taken by a searcher visiting your website is considered a conversion? (Lead, info request, subscription etc)?
What other websites have you seen that you thought were impressive in terms of the content look, feel and tone?
Are testimonials available from satisfied customers? If yes, please provide.
Who is the web development firm that is designing your site, and/or responsible for site maintenance?
Have you engaged in Search Engine Optimization (SEO) for your site? If so, what company is doing this for you?
Describe the goals & objectives of the content or the website and how you see us helping you reach that goal.
When do you need the content project completed?
What are the keywords/phrases which you are currently using and/or would like to be found under when potential customers search for you?
What type of content are we producing?
If copy, what specific type of copy and how many pages? If this is website copy, please provide a Site Map if you have it ready.
Describe the problems that you feel are currently challenging your website and business.
Who are your competitors?
Do you have a domain name? If not, do you have ideas on one? If so, what is it?
Answer only if your project includes website design.
Additional comments or questions:
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Content is Currency - Chapter 1 Download
Turning Your Company into a Content Marketing Machine