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In the online world, what you say and how you say it is critically important for connecting with prospects and customers. Although content is “king”, most web content is poorly written and doesn’t help companies get the results they are hoping for.
In fact, many companies spend all their time and money thinking about the appearance and the architecture of their sites and very little time thinking about the content. "Content is Currency" shows the short sightedness of this approach and analyzes the importance of the three pillars of web content:
- Website performance/usability
- Search engine rankings
- Sales conversion
In Content is Currency, you will learn how to establish a comprehensive content strategy:
- Develop content using Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Call-to-action techniques
Understand how to achieve the benefits of these techniques for a fraction of the cost of using an SEO consultant or ad agency.